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As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 provides accurate, timely metrics that allow the entire organisation to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.
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Advanced Marketing Package
The Advanced Marketing Package allows you to leverage WebTrends market-leading custom reporting to design reports that are specific to the needs of your business.
WT8 Advanced Marketing Package Datasheet
- Increase your campaign ROI:
- Measure campaign performance based on results that are unique to your business
- Measure and compare performance of your online demand channels—search, affiliates, email, banners, -and more—down to individual campaign using conversion and performance results that are unique to your business
- Easily measure the outcome of A/B testing based on the performance results that are unique to your needs
- Identify which campaigns drive the highest online registration or applications
- Identify which paid and organic search terms drive the highest conversion
- Identify the impact organic and paid search terms have on driving online registration or application conversion
- Identify which paid and organic search terms drive visitors to your most valuable content
- Define visitor segments that are relevant to your business and measure campaign results by these unique segments
- Answer unique questions that are important to your business
Target Audience
The Advanced Marketing Package is built for non-commerce companies that want the flexibility to design marketing reports that answer questions that are unique to their business.
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WebTrends
